MONDAY 1st JUNE 2015 (AGM Lecture)
PROFESSOR ESTEE DVORJETSKI
(Oxford Brookes University, Department of History, Philosophy and Religion)
‘ADVERTISING’ MEDICINE AND PUBLIC HEALTH IN ROMAN PALESTINE
6.00 pm Lecture Theatre G6, Ground Floor,Institute of Archaeology, University College London, 31-34 Gordon Square, London WC1H OPY
(The lecture will be preceded by the AGM, which will commence at 5.00 pm)
Many different methods are currently used for drawing attention to medicine and public health. In contrast, in antiquity such advertising was achieved by urban coinage which reflected political, cultic, commercial, and medical propaganda featuring symbols, such as a single snake or a pair of snakes which served as the attributes of gods. The coins of Akko-Ptolemais, Shechem-Neapolis, Jerusalem-Aelia Capitolina, Tiberias, Caesarea-Maritima and Gadara represented symbolically local healing waters or curative thermo-mineral springs as a means of spreading their reputation and boosting the economies of these Roman cities.
Professor Estēe Dvorjetski’s research ranges widely over the eastern Mediterranean basin from the biblical era to the early Moslem period, focusing on historical, medicinal, and archaeological aspects, and she has recently been a scientific consultant to an exhibition on The History of Jerusalem in Light of Medicine and Faith at the Tower of David Museum. Professor Dvorjetski has published numerous papers on the history of medicine, leisure-time activities, thermo-mineral baths, numismatics, ecology, historical geography, and Talmudic literature. Her last book, entitled Leisure, Pleasure and Healing: Spa Culture and Medicine in the Ancient Eastern Mediterranean (Brill, 2007), focuses on daily life, healing cults, medical recommendations and treatments.
Professor Dvorjetski is currently working on her new book entitled, Medicine, Ecology and Public Health in the Holy Land from Biblical Times to the End of the Roman Empire.
(Organised jointly with the Institute of Archaeology, University College, London)